What Are The Different Types Of Internet Marketing?

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Internet marketing, also referred to as online marketing, generally refers to marketing and advertising efforts that utilize the Internet and email to help drive sales through electronic commerce (e-commerce). Internet marketing and advertising online are generally used in conjunction with advertising efforts that are more traditional like magazines, radio, television and newspaper.

There are several different Internet marketing models that marketers and companies can use to provide more value to their prospects and customers.

Mobile Apps

As technology becomes more advanced, so do the ways that marketers and companies can interact with their leads and customers. After downloading your app on their electronic device, your leads and customers can learn more about products and services. Apps also allow them to be more engaged. The more engaged you are with your customers, the more you and your company can build credibility.


Technology has also been responsible for the increase in online shopping. This is a business model that is very straight forward. You simply sell your goods and/or services through an online marketplace for a profit.

Although this is a simple idea in theory, in reality, to make money with this model unless you are consistent in promotion and engagement.


This is another online model for Internet marketing. It is very popular because it is relatively inexpensive to get started. In fact, you can start using this model by using a free blogging platform.

The purpose of starting a blog for business is to create valuable content related to your niche. However, there are two stumbling blocks that can interfere with a marketer’s success. One stumbling block is the technical aspects, and the other is the difficulty some marketers have with creating valuable content on a regular basis.

These are some of the business models you can use to increase your online marketing efforts. With persistence and hard work, you can see increase sales and customer engagement from your efforts.

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